Missy Franklin x Speedo
Overview
In this project I had the opportunity to work directly with olympic swimming Icon, Missy Franklin and the Speedo product design team to develop a personal branding system and launch this exclusive collection. Bridging the gap between fashion, fitness and performance wear, the Missy Franklin Signature Series is designed for training and being active both in and out of the pool.
Client
Missy Franklin x Speedo
Role
Creative Direction/ Art Direction/ Design
Key Contribution
Brand Strategy, creative direction, art direction, design, scouting, casting, post production/ involvement through to consumer facing.
Industry
Swim
Athlete
Missy Franklin
Logo:
Product & Trim Branding in collaboration with Missy Franklin:
Color:
SpeedoUSA.com
Key Art Photoshoots (Campaign & E-commerce):
Credits
Photographer: Aaron Oakayama
Art Director/ Graphic Designer: Terri Godinez
Lifestyle Photography: Aaron Okayama
Studio Photography: Johnny Beutler
Copywriter: Casey Kettleson
Production: PVH In-House