S25 / S26
AND1
Overview
For over a decade AND1 has meant streetball, and the brief was to bring content into 2026 that still felt earned by that history.
We built the shoot around AND1 legends The Professor and White Iverson, alongside Ashwell Boyd and some local youth team players. Our frames stayed wide, low, and lit by natural daylight so the location did as much work as the product itself. Hard shadow, honest skin tone, shutter drag and real film grain carried the treatment, giving the imagery the same grit the brand built its name on.
We built the shoot around AND1 legends The Professor and White Iverson, alongside Ashwell Boyd and some local youth team players. Our frames stayed wide, low, and lit by natural daylight so the location did as much work as the product itself. Hard shadow, honest skin tone, shutter drag and real film grain carried the treatment, giving the imagery the same grit the brand built its name on.
Client
AND1
Role
Creative Director + AD
Key Contributions:
Creative direction, art direction, casting, and location
Industry
Outdoor/Sports
Athletes
Ashwell Boyd, The Professor, Whit3 Iverson
Credits
Client: GALAXY Group
Agency: EOS Mktg & K2POV
Producer: Scott Boucher Productions
Creative Director: Ryan Cochran
Photography: Pete Thompson
Videographer: Tylre Wilcox
Styling: Julia Carrizosa
Styling Assistant : Lusa Sisano