Bermúdez Studio Rebrand
Overview
As a strategic and creative partner, we led Bermudez Studio's comprehensive rebrand, creating a unified identity that reflects their meticulous approach to post-production. The project involved reimagining their visual identity and sharpening their messaging to align with their expertise in retouching, color grading, and compositing.
Client
Bermúdez Studio
Role
Creative Direction, Brand Strategist, Designer, Copywriter
Key Contributions:
Brand Strategy, Creative Direction, Art Direction + Design, Copywriting
Industry
Creative Post-Production Finishing, VFX, Creative Services
Brand Strategy & Identity
The rebranding process began with a thorough brand audit, identifying Bermudez Studio’s core strengths: meticulous craftsmanship, innovative post-production techniques, and a client-first approach.
The new brand identity reflects these attributes, symbolizing Bermudez’s dedication to precision and creativity. We developed a logo featuring a stylized monogram with speech bubbles, representing the studio’s collaborative nature and dynamic communication. This logo serves as the foundation for their updated visual identity.
Style Guide
To ensure consistency across all touch points, we created a detailed brand style guide that outlines everything from logo usage and color palettes to typography and tone of voice. The style guide establishes clear guidelines for maintaining the brand’s visual and verbal cohesion, ensuring that every piece of communication reflects Bermudez Studio’s high standards and attention to detail. Accent colors were used sparingly for a premium feel, and typography choices to reinforce the brand’s modern, professional image.
Squarespace Website Design & Art Direction
We built Bermudez Studio's website on Squarespace, focusing on a modern, minimalist design that puts their portfolio front and center. Clean layouts and sharp copy highlight their expertise without clutter, while intuitive navigation enhances the user experience. Each page is crafted to tell their story, guiding clients through their services from pre-production to post with ease.