Speedo PRIME Time
Overview
The Speedo PowerPlus PRIME, a FINA-approved knit suit with a distinct carbon fiber resemblance under a hyper macro lens, is the pinnacle of performance swim suits to entry level swimmers. Drawing inspiration from the material and the flexibility the athlete posses in the suit, our campaign showcases the fusion of cutting-edge technology and youthful energy.
Client
Speedo, North America
Role
Creative Director
Key Contributions
Brand Strategy, creative direction, art direction, graphic design, video storyboarding, scouting, casting, post production/ involvement through to consumer facing.
Industry
Swim, Sporting Goods
Athletes
Nathan Adrian, Becca Myers
Credits
Photographer: Aaron Oakayama
Art Director: Marcos Lopez
Production: PVH In-House
Video/CGI: Cadre Group