DRIPPING IN GOLD - SPEEDO USA
SPEEDO RACING SS18
Role: Creative Concept / Creative + Art Direction

Athlete Action Photography: Aaron Okayama
Portrait Photography: Richard Phibbs
Video DP: Kris Walter
Videographer: Noah Alani
Retouching: Bermudez Studios

Speedo is hyper focused on optimizing every detail to exceed the needs of even the most demanding swimmers, relentless in their quest for breaking world records and redefining what's humanly possible in the water. Through 90 years of obsession with performance innovation and water combined with a heritage of top athletes, more Olympic swimming medals have been won in Speedo than in all other brands combined over the last 50 years. This campaign connects product, athlete and Speedo's historic success with high contrast, high action imagery layered in gold. Confident and validated copy reinstate the brand as a pinnacle label in  performance, leading up to the 2020 Olympics.   
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