The Most Medals. The Most Trusted.
OVERVIEW
Speedo is hyper focused on optimizing every detail to exceed the needs of even the most demanding swimmers, relentless in their quest for breaking world records and redefining what's humanly possible in the water. Through 90 years of obsession with performance innovation and water combined with a heritage of top athletes, more Olympic swimming medals have been won in Speedo than in all other brands combined over the last 50 years.
This campaign connects product, athlete and Speedo's historic success with high contrast, high action imagery layered in gold. Confident and validated copy reinstate the brand as a pinnacle label in performance, leading up to the 2020 Olympics.
Client
Speedo, North America
Role
Creative Director
Key Contributions
Brand strategy, creative direction, art direction, design, scouting, post production direction/ involvement through to consumer facing
Athletes
Team Speedo, USA
Credits
Executive Creative Director: Anthony Trama
Video Director: Kris Walter
Photography: Aaron Okayama/ Richard Phibbs
Graphic Design: Marcos Lopez
Video: Alani Media
VFX: Brian Hekker
Retouching/ Color Grading: Bermúdez Studios
Production: In-House