Where Athletic Meets Aquatic
Overview
In this project the creative challenge was to develop a visual narrative that creates a seamless transition for athletes, in style and performance, making Speedo synonymous not just with swimwear, but with a holistic approach to fitness.
Collaborating with training professionals at EXOS and Olympic Swimmers Natalie Coughlin, Nathan Adrian, Cullen Jones, Ryan Murphy, Conor Dwyer, and Hali Flickinger, we executed a multi-day production that took place in New York and San Diego, California.
Client
Speedo, USA
Role
Creative Director
Key Contributions
Brand Strategy, creative direction, art direction, scouting, casting, post production direction/ involvement through to consumer facing
Industry
Sport Performance
Athletes
Hali Flickinger, Nathan Adrian, Natalie Coughlin
Credits
Athlete Photography: Aaron Okayama
Product Photography: Johnny Beutler
Producer: In-house
UX/UI Designer: Yasmine Oats
Athlete Studio Art Director: Yasmine Oats