Where Athletic Meets Aquatic
In this project the creative challenge was to develop a visual narrative that creates a seamless transition for athletes, in style and performance, making Speedo synonymous not just with swimwear, but with a holistic approach to fitness. 
Collaborating with training professionals at EXOS and Olympic Swimmers Natalie Coughlin, Nathan Adrian, Cullen Jones, Ryan Murphy, Conor Dwyer, and Hali Flickinger, we executed a multi-day production that took place in New York and San Diego, California. 

Speedo, USA

Creative Director

Key Contributions
Brand Strategy, creative direction, art direction, scouting, casting, post production direction/ involvement through to consumer facing

Sport Performance

Hali Flickinger, Nathan Adrian, Natalie Coughlin

Athlete Photography: Aaron Okayama
Product Photography: Johnny Beutler
Producer: In-house
UX/UI Designer: Yasmine Oats
Athlete Studio Art Director: Yasmine Oats