Ryan Cochran :: Creative DIrector :: Long Beach, CA - Speedo Fastskin

The Most Decorated Brand Launches Its Fastest-Ever Race Kit

Overview

The brand with the most medals introduces their fastest race kit for the next generation of Olympic Record-holders. This global campaign harnessed genuine athlete testimonials, iconic black and white photography, and bold editorial design, amplifying the iconic swimwear brand and the product Innovations.

Working with these exceptional athletes was unforgettable. Their passion and dedication left us in awe. This project, a part of the 360° campaign, launched the Fastskin suit, Cap, & Goggles — Speedo’s fastest ever since the hyper suit era. Pre-roll, OOH, catalog, print, in-store, digital, social — the full spectrum of a groundbreaking release for both men and women.

Client

Speedo, USA/Global

Role

Creative Director

Key Contributions

Brand strategy, creative direction, scouting, post production direction through to consumer facing.

Athletes

Nathan Adrian, Caeleb Dressel, Ryan Murphy, Kathleen Baker, Hali Flickinger, Becca Meyers, Kevin Cordes, Alia Atkinson