Overview
ography: The brand with the most medals introduces the fastest racing kit on the fastest humans ever.
Introducing the world's fastest and most innovative racing kit suited for the next generation of Olympic Record-holders since the hyper suit era of the sport.
Launched on a global scale, this campaign leveraged athlete testimonials Iconic black and white photography, and bold, editorial design to create a powerful campaign for the iconic swimwear brand.
duct Photography: Johnny Beutler
Videography:
Athletes
Nathan Adrian, Caeleb Dressel, Ryan Murphy, Kathleen Baker, Hali Flickinger, Becca Meyers, Kevin Cordes
Role
Concept/ Creative Director/ Strategy/ Art Direction / Advertising/ Social Media/ Copywriting/ Product Launch/ UX/UI/ Production
Credits
Interview Video On-Set Director: Anthony Trama
Portrait On-Set Director: Sam Truedsson
Video Director/Producer: Kris Walter
Video Editor: Dave Chislett
Web Design: Terri Godinez
Graphic Design: Luis Nunez/ Lara Slotnick/Brad Gill
Copy Writing: Casey Kettleson
Action Photography: Aaron Okayama
Portrait Photography: Richard Phibbs
Product Photography: Johnny Beutler
Videography: Alani Media
Retouching: Bermudez Studios
