The Legend Continues
The Most Decorated Brand Launches Its Fastest-Ever Race Kit
Overview
The brand with the most medals introduces their fastest race kit for the next generation of Olympic Record-holders. This global campaign harnessed genuine athlete testimonials, iconic black and white photography, and bold editorial design, amplifying the iconic swimwear brand and the product Innovations.
Working with these exceptional athletes was unforgettable. Their passion and dedication left us in awe. This project, a part of the 360° campaign, launched the Fastskin suit, Cap, & Goggles — Speedo’s fastest ever since the hyper suit era. Pre-roll, OOH, catalog, print, in-store, digital, social — the full spectrum of a groundbreaking release for both men and women.
Client
Speedo, USA/Global
Role
Creative Director, Art Direction
Key Contributions
Brand strategy, creative direction, art direction, pre/post production direction through to consumer facing.
Athletes
Nathan Adrian, Caeleb Dressel, Ryan Murphy, Kathleen Baker, Hali Flickinger, Becca Meyers, Kevin Cordes, Alia Atkinson
Credits:
Executive Creative Director: Anthony Trama
VP/Creative Director: Samantha Truedsson
Video Director/ Producer: Kris Walter
Video Capture: Alani Media
Video Edit/ Color: Dave Chislett/ Alani Media
Action Photography: Aaron Okayama
Portrait Photography: Richard Phibbs
Product Photography: Johnny Beutler
Stylist: Chad Kincaid/ Cami Jimenez
Graphic/ UX Design: Speedo In-house
Production: Speedo/PVH In-House
Color Retouching: Bermúdez Studio