F/W24
Tested. Worn. Loved.
Overview
The Marmot Fall/Winter 2024 campaign brought the brand’s legacy of quality and innovation into sharper focus, building on insights that revealed Marmot as beloved by enthusiasts but underrecognized by occasional adventurers. Guided by this, we redefined Marmot as a bridge between heritage and modernity, emphasizing versatility, inclusivity, and community.
Inspired by Marmot’s scrappy origins and the authenticity of pre-smartphone “snapshot” culture, our creative direction balanced nostalgia with bold functionality. Warm, film-like textures and raw, candid moments showcased the emotional connection to gear that’s truly tested, worn, and loved. From relaxed hangouts to technical challenges, we demonstrated Marmot’s ability to fit seamlessly into every outdoor lifestyle.
The result: a campaign that connected Marmot’s heritage to its future, inviting everyone—newcomers and veterans alike—to embrace adventure with confidence and joy.
Client
Marmot
Role
Creative Director + AD
Key Contributions:
Creative direction, art direction, casting, pre/post production direction/ involvement through and up to asset delivery to client.
Industry
Outdoor/Sports
Credits
Agency: EOS Mktg & Anthony Trama
Creative Directors: Samantha Trüedsson & Ryan Cochran
Styling: Chad Kincaid
Photography: Erik Ursin
Videographer DP: Pat Fenelon
Video Editing: Tanner Pendleton
Graphics & After Effects: Brian Hekker
Music and Sound Design: Thom Pringle & House Post
Image Retouching: Bermúdez Studio
Producer: Janie Brown-Kelley Productions
Creative Directors: Samantha Trüedsson & Ryan Cochran
Styling: Chad Kincaid
Photography: Erik Ursin
Videographer DP: Pat Fenelon
Video Editing: Tanner Pendleton
Graphics & After Effects: Brian Hekker
Music and Sound Design: Thom Pringle & House Post
Image Retouching: Bermúdez Studio
Producer: Janie Brown-Kelley Productions