F/W24
Tested. Worn. Loved.
Overview
The Marmot Fall/Winter 2024 campaign, themed "Tested. Worn. Loved.," celebrates the brand's heritage and loyalty from outdoor enthusiasts. By blending casual outdoor moments with technical adventures, we showcased product versatility and performance.
Our creative direction tapped into the days of pre iPhone 'snapshot' culture, capturing moments that transition from relaxed outdoor hangouts to thrilling technical challenges. Using warmth and nostalgia, blending textures and film-like aesthetics to evoke genuine experiences, emphasizing the beauty of being connected by disconnecting. This approach seamlessly ties Marmot’s rich heritage to its forward-looking vision, reinforcing its status as a trusted ally for today’s adventurers.
Client
Marmot
Role
Creative Director + AD
Key Contributions:
Creative direction, art direction, casting, pre/post production direction/ involvement through and up to asset delivery to client.
Industry
Outdoor/Sports
Credits
Agency: Eos Mktg & Anthony Trama
Creative Directors: Samantha Trüedsson & Ryan Cochran
Styling: Chad Kincaid
Photography: Erik Ursin
Videographer DP: Pat Fenelon
Video Editing: Tanner Pendleton
Graphics & After Effects: Brian Hekker
Music and Sound Design: Thom Pringle & House Post
Image Retouching: Bermúdez Studio
Producer: Janie Brown-Kelley Productions
Creative Directors: Samantha Trüedsson & Ryan Cochran
Styling: Chad Kincaid
Photography: Erik Ursin
Videographer DP: Pat Fenelon
Video Editing: Tanner Pendleton
Graphics & After Effects: Brian Hekker
Music and Sound Design: Thom Pringle & House Post
Image Retouching: Bermúdez Studio
Producer: Janie Brown-Kelley Productions