S/S 25
Marmot Spring/ Summer
Overview
The Spring/Summer ’25 campaign was built to reflect the Marmot community at their best—outside, in motion, and fully equipped. From coastal trails to redwood forests to overnight camps, we captured a range of users—from everyday hikers to technical specialists—interacting with the gear as it’s actually used
We focused on three product stories: breathable layers, UPF sun protection, and waterproof shells. We also integrated key equipment—tents, sleeping bags, and packs—to show full kit scenarios.
Shot over five days in redwoods, coastal bluffs, and studio. Direction prioritized natural light, handheld coverage, and honest pacing. Casting, locations, and framing were chosen to reflect actual users, not talent playing the part.
We led the creative from concept through execution—building the shot plan, hiring the team, and directing on set. Every decision supported the gear’s purpose and the environments it’s built for.
Client
Marmot
Role
Creative Director + AD
Key Contributions:
Creative direction, art direction, casting, pre/post production direction/ involvement through and up to asset delivery to client.
Industry
Outdoor/Sports
Credits
Agency: EOS Mktg & Anthony Trama
Creative Directors: Samantha Trüedsson & Ryan Cochran
Styling: Chad Kincaid
Photography: Erik Ursin
Videographer DP: Pat Fenelon
Video Editing, Graphics & After Effects, Sound Design: Brian Hekker
Image Retouching: Bermúdez Studio
Producer: Janie Brown-Kelley Productions
Creative Directors: Samantha Trüedsson & Ryan Cochran
Styling: Chad Kincaid
Photography: Erik Ursin
Videographer DP: Pat Fenelon
Video Editing, Graphics & After Effects, Sound Design: Brian Hekker
Image Retouching: Bermúdez Studio
Producer: Janie Brown-Kelley Productions