![](https://cdn.myportfolio.com/723a4b99a68e089663a75cef34934ec0/d93a822a-fabb-4379-9b56-49d2df4b4e28_rw_1920.jpg?h=6dd182862fce7c4bf5ad706b3f380505)
Brand Playbook
Client
Speedo, North America
Role
Creative Director
Key Contribution
Brand Strategy, creative direction, design
Industry
Sport, Brand
![](https://cdn.myportfolio.com/723a4b99a68e089663a75cef34934ec0/872d44e6-455a-4bfc-b7b4-ecb7aea0707f_rw_1200.jpg?h=32c47fb9b4e6b977eb22e1350d08b44a)
![](https://cdn.myportfolio.com/723a4b99a68e089663a75cef34934ec0/ad5f1595-5666-42c5-b596-7bab4495c826_rw_1200.jpg?h=49e0e59bf63005f01df80c9409b52756)
![](https://cdn.myportfolio.com/723a4b99a68e089663a75cef34934ec0/46be083f-85f7-4958-852e-a144f4cc1e89_rw_1920.jpg?h=1faff737016dc5e464a8cb5227d743b6)
![](https://cdn.myportfolio.com/723a4b99a68e089663a75cef34934ec0/2d88c446-ecf7-490b-848d-114aaf964aa7_rw_1200.jpg?h=1821e4411b84b2adf85bc3ab1d517fb8)
![](https://cdn.myportfolio.com/723a4b99a68e089663a75cef34934ec0/84535dfd-c5e7-453b-a629-a84fde40fd14_rw_1920.jpg?h=7f591ea20cfa6b0b3a5bf85e8e504b1d)
Credits
Photography: Aaron Okayama/ Johnny Beutler
Art Director/ Design: Dustin Norman
Copy Writing: Eric Rothman
Awards
HOW Designs - In-House Design Award Winner