Speedo wanted to disrupt world of fitness by introducing the power of water into every athlete's routine. The World's largest swimwear brand Partnered with Global leaders in fitness, Exos & Lifetime Gyms, to launch a new fitness concept — including 75 specialized workout videos, Circuit course design, launch kit, product packaging, educational videos, gym activations, and brand experiences, featuring Olympic swimmers Natalie Coughlin, Missy Franklin, Nathan Adrian Cullen Jones, and Ryan Lochte. 
Role: Creative Direction, Video & Photo Direction, Category Definition, Branding, Product Launch Strategy
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