There's Fit and There's Speedo Fit
Overview
Speedo wanted to disrupt world of fitness by introducing the power of water into every athlete's routine.
The World's largest swimwear brand Partnered with Global leaders in fitness, EXOS & Lifetime Gyms, to launch a new fitness concept — including 75 specialized workout videos, Circuit course design, launch kit, product packaging, educational videos, gym activations, and brand experiences, featuring Olympic swimmers Natalie Coughlin, Missy Franklin, Nathan Adrian Cullen Jones, and Ryan Lochte.
Client
Speedo, North America
Role
Creative Director
Key Contribution
Brand Strategy, creative direction, art direction, design, scouting, casting, post production/ involvement through to consumer facing.
Industry
Fitness, Sporting Goods
Athletes
Natalie Coughlin, Ryan Lochte, Cullen Jones, Nathan Adrian, Missy Franklin, Jerrell Pippens. Conor Dwyer
GMA LIVE IN TIME SQUARE
LA HEALTH & WELLNESS EXPO
SpeedoFit.com - Featuring 72 Workout videos we produced for the launch.
Packaging
Video
Live Action Photoshoot
Credits
Executive Director: Mike Kelly
Video Director: Ben Osterich
Video Edit: Nick Cucci
Lead Stylist: Chad Kincaid
Print Art Director: Dustin Norman
Graphic Design/ Packaging: Andrew Choo
UX/UI: Peter Verkuilen, Yasmine Oates
Lifestyle Photography: Aaron Okayama
Studio Photography: Johnny Beutler
Copywriter: Casey Kettleson
Production: PVH In-House
3D Animation: Eric De Greco