“Make Waves” campaign showcasing Team Speedo athletes in-and-out of the pool and exploring significant topics such as body positivity, self-expression and empowerment. As part of the inspirational campaign, the brand launched a series of 30-second films featuring their athletes and detailing the challenges they’ve faced throughout their careers. Specifically in the U.S. featuring Olympic Medalists Caeleb Dressel, Abbey Weitzeil and Paralympic medalists Jamal Hill and Becca Meyers.
The 360 campaign features large format OOH; digital OOH experiences; paid social on Instagram, Facebook, TikTok and YouTube; online video advertisements; and retail partner activities with Dick’s Sporting Goods and Target.
Role: Creative Direction/ Art Direction
Global Brand Director: Kev McFayden
Agency: Uncommon/ Pentland Creative Agency
Photographer: Aaron Okayama
Retouching: Bermudez Studios
Graphic Design: Jeffery Tuason/ Vicky Yang
Copy Writing: Clay Summers
Producer: Janie Brown
