Speedo, the world's leading swimwear brand, has launched its new range of racing goggles, the Fastskin Hyper Elite. Designed to help athletes of all abilities level up their swim, the Hyper Elite features the latest hydrodynamic and performance-enhancing technologies to give swimmers a competitive edge in every race. The approach to the creative was to game-ify the product experience through a 360 global, multi-channel campaign strategy targeting Gen Z team swimmers.
Creative Direction/ Art Direction/ Concept/ Design
Graphic Design: Vicky Yang, Jeffrey Tuason
3D Animation/ VFX/ Sound: Bermudez Studios