Level Up Your Swim: Speedo's Game-Changing Fastskin Hyper Elite Goggles
Overview
Speedo, the world's leading swimwear brand, has launched its new range of racing goggles, the Fastskin Hyper Elite. Developed with the world’s top athletes, the HyperElite features hydrodynamic and performance-enhancing technologies to give you the competitive edge to outperform your best. The approach to the creative was to game-ify the product experience through a 360° global, multi-channel campaign strategy targeting Gen-Z team swimmers.
Client
Speedo, Global
Role
Creative Director
Industry
Sport Sporting Goods
Athlete
Caeleb Dressel
Credits
Graphic Design: Vicky Yang, Jeffrey Tuason
3D Animation/ VFX/ Sound: Bermúdez Studios