Speedo Sub-20 Challenge
Overview
On Fastskin's 20th anniversary, we partnered with Team Speedo swimmer Caeleb Dressel to push the boundaries of speed. Testing the limits of possibility, Dressel aimed to conquer a 50 short course meter freestyle in under 20 seconds—wearing the outlawed NASA-designed super suit, famously worn by Michael Phelps in the 2008 Olympics.
As the Executive Producer and Creative Director, I led the live event and media package delivery. This feat unfolded during the peak of the pandemic and an Olympic year, demanding our team to pioneer new methods in production, travel, and execution while ensuring safety.
Client
Speedo, Global
Role
Executive Producer / Creative Direction
Key Contribution
Production Strategy, brand strategy, creative direction, art direction, event design, branding, scouting, casting, post production/ involvement through to consumer facing.
Industry
Sport, Branded Content
Athletes
Caeleb Dressel, Elizabeth Beisel
Credits
Video: Alani Media
Production: Janie Brown Productions
Photography: Mike Lewis, Peter H. Bick