Speedo Active. It's a total vibe.
Overview
An undeniable force in Swim culture, fashion, and innovation, the swimwear icon launches a new collection suited for fashion forward athletes in the pool or on the sand. The in-house team was charged with launching this new swimwear collection featuring a cheeky cuts, bold colors, and prints designed for an active lifestyle in, on, and around the water.
Client
Speedo, North America
Role
Creative Director
Key Contribution
Brand Strategy, creative direction, art direction, design, scouting, casting, post production/ involvement through to consumer facing.
Industry
Swim
Credits
Executive Producer: Anthony Trama
VP of Creative: Samantha Trüedsson
Video DP: Kris Walter
Producer: Jillian Zino
Video Team: Alani Media, In-house cre
Art Director: Vicky Yang
Graphic Design: Jeffrey Tuason
Digital Design: Terri Godinez
Recreation Photography: Cheyenne Ellis
Fitness/ Competitive Photography: Aaron Okayama
Portrait Photography: Richard Phibbs
Product Photography: Johnny Beutler
Stylist: Chad Kincaid, Cami Jimenez