An undeniable force in Swim culture, fashion, and innovation, the swimwear icon launches a new collection suited for fashion forward athletes in the pool or on the sand. The in-house team was charged with launching this new swimwear collection featuring a cheeky cuts, bold colors, and prints designed for an active lifestyle in, on, and around the water. 

This product campaign features Team Speedo Athletes: Hali Flickinger, Kylie Masse, Kathleen Baker, Becca Meyers, Sydney Pickrem, Missy Franklin, Caeleb Dressel, Ryan Murphy, Kevin Cordes, and Nathan Adrian.

Also featuring social influencers, and hometown swim heroes. 

Creative Direction/ Art Direction/ Product Launch/ Category Branding/ Brand Strategy/ Illustration/ Packaging/ Video/ Editorial/ Advertising

VP of Creative: Sam Trueddson
Video DP: Kris Walter
Producer: Jillian Zino
Video Team: Alani Media/ In-house
Graphic Design: Vicky Yang, Jeffrey Tuason
Digital Design: Terri Godinez

Recreation Photography: Cheyenne Ellis
Fitness/ Competitive Photography: Aaron Okayama
Portrait Photography: Richard Phibbs
Product Photography: Johnny Beutler

Stylist: Chad Kincaid / Cami Jimenez 
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