Overview
An undeniable force in Swim culture, fashion, and innovation, the swimwear icon launches a new collection suited for fashion forward athletes in the pool or on the sand. The in-house team was charged with launching this new swimwear collection featuring a cheeky cuts, bold colors, and prints designed for an active lifestyle in, on, and around the water.
This product campaign features Team Speedo Athletes: Hali Flickinger, Kylie Masse, Kathleen Baker, Becca Meyers, Sydney Pickrem, Missy Franklin, Caeleb Dressel, Ryan Murphy, Kevin Cordes, and Nathan Adrian.
Also featuring social influencers, and hometown swim heroes.
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Role
Creative Direction/ Art Direction/ Product Launch/ Category Branding/ Brand Strategy/ Illustration/ Packaging/ Video/ Editorial/ Advertising
Credits
VP of Creative: Sam Trueddson
Video DP: Kris Walter
Producer: Jillian Zino
Video Team: Alani Media/ In-house
Graphic Design: Vicky Yang, Jeffrey Tuason
Digital Design: Terri Godinez
Recreation Photography: Cheyenne Ellis
Fitness/ Competitive Photography: Aaron Okayama
Portrait Photography: Richard Phibbs
Product Photography: Johnny Beutler
Stylist: Chad Kincaid / Cami Jimenez
