Resetting the Sports Research brand, I was charged with leading a cross-functional effort to bring a new brand look and position to life in the biggest way possible while establishing an in-house creative department from scratch. Armed with Agency support and the ability to build a in-house design team of creative specialist, we delivered a 360° brand launch kit and plan including brand guidelines, website, packaging, social media, Amazon store, and a reset of all brand assets across entire catalog of products. As a leader in Collagen products, this product range was highlighted in the initial launch.
Brand Strategy / Launch Strategy/ Creative Direction/ Art Direction/ Graphic/ UX/UI Design / Event Design/ Campaigns/ Tone of Voice/ Agencies/ Advertising
SPORT OF LIFE : COLLAGEN PEPTIDES
CORE BRAND ASSETS
LA HEALTH & WELLNESS EXPO