Revitalizing the Sports Research Brand
Since the founding of Sports Research 40 years ago, the supplemental wellness space has exploaded with competition. In efforts to reposition the family-owned brand as an industry leader, I was enlisted to help them rethink their brand, communications, and engagement strategies moving forward. I led a cross-functional effort to establish a fresh look and position. With agency support, I built an in-house design team and orchestrated a comprehensive 360° brand launch, covering brand guidelines, website, packaging, social media, Amazon store, and a reset of all brand assets across the product catalog. Emphasizing our leadership in Collagen products, we highlighted this range in the initial launch.