Sports Research: The Sport of Life™
Overview
Sports Research enlisted me to to spearhead a comprehensive brand transformation, enhancing its position in the supplements and wellness market. Collaborating closely with agency partners and in-house design team members, we crafted a unified tone of voice and copy strategy while executing a 360° brand launch. This initiative included brand guidelines, an e-commerce and Amazon store overhaul, packaging redesign, and social media assets—all aimed at boosting engagement and driving future growth.
Client
Sports Research
Role
Creative Director, Brand Marketing Lead
Key Contributions:
Brand Strategy & Development, Creative Direction, Art Direction, Agency Management, Social Media, Amazon, E-Commerce, casting, post production direction/ Involvement through and up to consumer facing.
Industry
Vitamins & Supplements
The Sport of Life: Collagen Peptides
CORE BRAND ASSETS
Credits
Art Director: Erin Lutz
Media Director/ Photography: Giulio Meliani
Packaging Design/ Production: In-house + Agency
Copywriter: Rick Rosenberg + Zaria Howell
Graphic Design/ UX: In-house + Agency
Collagen Video Production: Enlisted
Freelance Graphic Design: Alessandra Martin
Product Render, Animation: Bermúdez Studio
Logo Animation/ After Effects: Whitespire