Revitalizing the Sports Research Brand
Overview
Since the founding of Sports Research 40 years ago, the supplemental wellness space has exploaded with competition. In efforts to reposition the family-owned brand as an industry leader, I was enlisted to help them rethink their brand, communications, and engagement strategies moving forward. I led a cross-functional effort to establish a fresh look and position. With agency support, I built an in-house design team and orchestrated a comprehensive 360° brand launch, covering brand guidelines, website, packaging, social media, Amazon store, and a reset of all brand assets across the product catalog. Emphasizing our leadership in Collagen products, we highlighted this range in the initial launch.
Client
Sports Research
Role
Creative Director
Key Contributions:
Brand Strategy, creative direction, agency management, brand identity, packaging design, packaging production, e-commerce, casting, post production direction/involvement through to consumer facing.
Industry
Vitamins & Supplements
SPORT OF LIFE : COLLAGEN PEPTIDES
CORE BRAND ASSETS
SOCIAL MEDIA
LA HEALTH & WELLNESS EXPO
AMAZON PAGES
Credits
Photographer: Giulio Meliani
Collagen Video Production: Enlisted
Art Director: Erin Lutz
Packaging Design: In-house + Agency
Copywriter: Rick Rosenberg + Zaria Howell
Graphic Design/ UX: In-house + Agency
Product Render, Animation: Bermúdez Studio