Sweet Sweat CBD: A Natural Counterweight to Your Training
Overview
In partnership with UFC champion "Suga" Sean O'Malley, Sweet Sweat is launching a limited edition CBD-infused workout gel, enhancing athletes' performance and recovery. Our in-house creative team crafted the "Sweat Like Suga" campaign, embodying O'Malley's vibrant spirit through dynamic visuals that reflect his Octagon prowess and everyday life.
The campaign features authentic thermographic images from product testing, CGI animations, engaging editorial content, and compelling copywriting, showcasing the benefits of CBD to both the "Suga" and Sweet Sweat communities.
Client
Sweet Sweat
Role
Creative Director
Key Contributions
Brand Strategy, creative direction, art direction, post-production, involvement through consumer facing.
Industry
Sport Performance
Athlete
'Suga' Sean O'Malley
Credits
Photographer: Aaron Oakayama
Videography: Giulio Meliani
Art Director: Erin Lutz
Packaging Design: Samantha Holt
Copywriter: Zaria Howell
Producers: Wendy Stenzel/ Savannah Neveux
Product Render, Animation: Bermúdez Studios
Video Edit: Vayner Media