Speedo takes action for water equity with "Swim United"
Speedo partnered with Paralympic Champion, Jamal Hill and his organization SwimUphill.org to initiate, create and launch ‘Swim United’, a purpose-led platform to make swimming more equitable and empower all children to find joy in the pool.
Drowning is the 3rd highest cause of accidental death in the UK and currently 1 in 4 UK children leave primary school unable to swim the National Curriculum recommended distance of 25 meters - and this is only set to worsen to 3 in 5 post-pandemic.
Speedo Swim United was created to encourage a movement. It is a commitment from Speedo designed to benefit young people who are particularly disadvantaged; those who face cultural, economic or systemic barriers to learning how to swim. Central to the campaign are three Swim Stories films, developed by the in-house creative team and partners, which unpack the experiences of three different families who are not typically represented within the swimming community.
Strategy/ Creative Direction/ Art Direction/ Production
Art Director: Vicky Yang
Senior Designer: Jeffrey Tuason
Photographer: Jordan Lutes
Film and Edit: Alani Media Team
Production: Janie brown Productions