Speedo takes action for water equity with "Swim United"
Overview
Speedo, the world’s leading swimwear brand, has partnered with Paralympic Champion Jamal Hill and SwimUphill.org to launch ‘Swim United’ in North America. This initiative aims to make swimming more inclusive and empowering for all children by breaking down barriers that hinder American families from enjoying the water.
In collaboration with organizations like USA Swimming DEI Dept, Diversity in Aquatics, and local schools, Speedo's Swim United program provides year-round swim lessons to communities in need. We've crafted a compelling video series and social campaign featuring authentic experiences of underrepresented families. Each story highlights their journey and commitment to empowering their children to find joy in the water.
Client
Speedo, North America
Role
Creative Director
Key Contributions:
Brand strategy, creative direction, scouting, post production/ involvement through to consumer facing.
Industry
Youth Sports
Athletes
Jamal Hill
Drowning is the 3rd highest cause of accidental death in the United States and currently 1 in 4 US children leave elementary school unable to swim the National Curriculum recommended distance of 25 meters - and this is only set to worsen to 3 in 5 post-pandemic.
Speedo Swim United was created to encourage a movement. It is a commitment from Speedo designed to benefit young people who are particularly disadvantaged; those who face cultural, economic or systemic barriers to learning how to swim. Central to the campaign are three Swim Stories films, developed by the in-house creative team and partners, which unpack the experiences of three different families who are not typically represented within the swimming community.
Central to the campaign are three two-minute Swim Stories films, developed by Alani Media, which unpack the experiences of three different families who are not typically represented within the swimming community.
Credits
Art Director: Vicky Yang
Senior Designer: Jeffrey Tuason
Photographer: Jordan Lutes
Film and Edit: Alani Media Team
Production: Janie Brown Productions